Led UX strategy and interface design for a new enterprise analytics platform targeting C-level executives. The project involved extensive stakeholder research, competitive analysis, and iterative prototyping over 18 months.

Working under NDA, I collaborated with in-house product teams to establish design principles, information architecture, and a scalable component system for the platform's initial release.

Research: Conducted 25+ stakeholder interviews across different business units to understand reporting needs, pain points with existing tools, and decision-making workflows.

Design System: Established core design tokens and component patterns optimized for data density and quick scanning. Focused on hierarchy, progressive disclosure, and customizable dashboards.

Validation: Ran weekly design critiques with cross-functional teams and quarterly usability testing sessions with target users.

The platform launched successfully to 5,000+ enterprise users in Q4 2021. Early metrics showed 30% improvement in time-to-insight compared to legacy tools and strong adoption across targeted business units.

The design system and component library continue to serve as the foundation for additional modules and features in the product roadmap.

This project is shared under NDA. Detailed visuals and specific client information are available upon request with proper authorization.